Understory's GTM Engineering Services

Discover our comprehensive suite of GTM engineering services designed to optimize your outbound campaigns, and find GTM Alpha.

Available Meeting Times

Monday - Friday 9:00 AM - 5:00 PM EST

30-Minute Sessions No Obligation

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OutboundSync Official Partner HubSpot Solutions Partner Clay Enterprise Partner Instantly Certified Expert

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Our GTM Engineering Process

From infrastructure setup and multi-channel audience building to hyper-personalized copy, trigger-based outreach, and ongoing optimization, we deliver a full-funnel solution designed to ensure your message reaches the right audience efficiently and effectively.

01

Infrastructure Setup and Intelligent Warm Up

We set up optimized sending domains or run in-depth health checks on existing ones to ensure top-tier deliverability. Using Instantly's AI-powered premium warmup system, we mimic human sending patterns to build strong sender reputations and maximize inbox placement.

02

Inbox Health Management and Diversified Infrastructure

We rotate inboxes monthly to maximize deliverability, build automations to optimize your ratio of cold sends to warmup emails, and set up diversified email infrastructure to ensure optimal deliverability.

03

ICP Identification and Messaging

We conduct a deep dive into understanding your Ideal Customer Profile (ICP) through our detailed intake process and work with you to tailor messaging that resonates specifically with your target audience.

04

ICP List Building

Utilizing a variety of custom databases and tools, we build targeted prospect lists and double validate every email address using waterfall enrichment to ensure we're landing in real inboxes.

05

Hyper-Personalized Messaging

Using Clay to create custom variables, we craft messages that speak directly to the recipient, ensuring each email and LinkedIn message is hyper-personalized and individually optimized based on relevance, not fluff.

06

Email Sequence Optimization

We test most emails with 2-3 variants and use AI to determine which variant performs best, optimizing future sends based on top-performing copy during the first 40% of the campaign.

07

Web Traffic Deanonymization

We synthesize website traffic to identify unique user personas, segment audiences based on on-site behaviors, and match personalized messaging to each user segment to boost engagement.

08

Trigger Based Lead Identification and Sequencing

We leverage tools to monitor social engagement signals, identifying in-market and high-intent leads, and engage high-quality leads across both email and LinkedIn.

09

Company Lookalikes

We identify companies matching your ICP, apply multi-dimensional filtering to prioritize companies with highest conversion potential, and enhance lead profiles with technographic, firmographic, and behavioral insights.

10

Lead Management

We use a unified master inbox to track replies from all sending domains and seamlessly hand off conversations to your sales team via a custom-built email sequencer.

11

Continuous Improvement

Our commitment to your campaign's success is ongoing. We proactively bring new ideas and tactics, offer continuous improvement through iterative performance-based feedback, and refine strategies unique to your company.

12

CRM Integration

We leverage tools to seamlessly sync emails and contacts to your CRM, prioritize CRM hygiene by creating custom properties, and create custom dashboards and lists to effectively monitor results.

Email Volume Calculator

Determine how many inboxes and domains you need based on your monthly email volume

How many emails do you want to send per month?

30,000 emails per month

Inboxes Needed:

50

Domains Needed:

17

Generate Qualified Pipeline with Hyper Personalized Outbound

Efficiently Book Qualified Meetings for Your Sales Team

Our comprehensive GTM engineering approach combines domain expertise, audience targeting, and hyper-personalized messaging to create a powerful outbound system that consistently delivers results.

We handle everything from domain setup and warmup to audience building, copywriting, and continuous optimization, allowing your team to focus on closing deals.

Our GTM Engineering Services provide a complete solution for companies looking to scale their outbound efforts and generate a predictable pipeline of qualified leads.

What's Included

Pricing starts at $10k/mo

Our GTM Engineering Services include everything you need to build and scale a successful outbound campaign

Domain Infrastructure

Complete setup and management of sending domains and inboxes.

Audience Building

ICP identification and targeted prospect list building.

AI Personalization

Hyper-personalization using Clay for maximum engagement.

Professional Copywriting

All copywriting done for you and reviewed prior to launch.

A/B/C Testing

Included for each email variant to optimize performance.

Live Analytics

Client-facing reporting dashboard for real-time insights.

Dedicated Support

Bi-weekly meetings, Slack channel, and quarterly business reviews.

Automated Webhooks

Notifications for email responses via Slack or email.

CRM Integration

Hubspot/Salesforce contact record creation and email correspondence.

Website Traffic Retargeting

Lead retargeting via website de-anonymization tools.

Trigger Campaigns

Campaigns based on social intent data and keyword searches.

LinkedIn Automation

Strategic LinkedIn outreach at scale via Heyreach.

Ready to Transform Your Outbound Strategy?

Choose how you'd like to get started with our GTM Engineering Services

Book a Discovery Call

Schedule a call with our team to discuss your specific needs and how our GTM Engineering Services can help you achieve your goals.

Book Now